Data collected by experts at The Technology Trends reveals that TikTok, right now, is booming with more than 1.5 billion installs and over 800 million active monthly users. Recently, the video-sharing social media platform added hyperlinking capabilities and a brand new advertising process. This leaks brand promotions opportunities, which businesses can use to promote their services and attract new clients. Since TikTok is a quirky app, brands must adopt creative ways to grab attention over the network.
Wondering how TikTok can help your business grow? With 800 million active monthly users and average daily view time of around 50 minutes, TikTok is officially one of the hottest social media platforms right now.
Teens and youngsters have gone gaga over the video-sharing app. But the platform is not just for young people to create fun, viral, and sometimes cringe videos. People of all ages are using TikTok for various purposes. Also, more celebrities, influencers, and companies are joining the platform to reach their audience than ever. Brands like Nike, Pepsi, Chipotle, and Universal Pictures have been harnessing the power of the Internet for marketing.
If used right, the app can help you introduce your business or products to potential customers and convince them to invest in your services. You can incorporate TikTok in your social media marketing strategy and reap its benefits. But how do you do that?
To get an answer to the question, The Technology Trends worked with social media experts. Below are some tips the experts suggested to use TikTok for brand promotion.
1. Study the Platform – What is TikTok
As per the definition by TikTok, it is a destination for users to record and share short-term videos on phone. Some people call it a bite-version of video-sharing platform YouTube.
However, TikTok is an iOS and Android media app, which is loaded with lots of exciting and useful features. Users can use a wide range of filters and effects, and access a massive music library to add an interesting touch to a video.
Launched in 2016 as Douyin, the app was created to be used in China. Seeing its overnight success, ByteDance introduced Douyin to the world as TikTok. Today, it is available worldwide via the App Store or Google Play stores.
According to the makers of TikTok, the app aims to promote creativity by allowing people to share their passion.
Similar to other social media platforms, TikTok allows companies and brands to promote their services in creative ways while entertaining the audience.
2. Focus on Creating Fun Content
TikTok has grown to become a synonym for fun today, which means you cannot expect people to pay attention to your boring content. On the other hand, creative and entertaining videos can help gather a huge audience for your brand, even when you have zero followers.
Creating your own content is the easiest and the most cost-effective way to be unique over the platform. Also, you are not required to post highly-polished videos to attract people. All you need is a smartphone with TikTok in it and a great idea.
Keep your content simple, entertaining, and humorous.
3. Participate in Hashtag Challenges
Do you know Ed Sheeran’s #BeautifulPeople challenge in 2019 encouraged millions of users on TikTok to post heartwarming videos of their family members and friends? It was all over the news. Millions of people took part in the challenge. Apart from that, they spent hours viewing videos posted by other users.
Participating in a popular hashtag challenge is the easiest way to reach many people over TikTok. You can find out interesting hashtags associated with your brand and create your own video around it.
Posted with a hashtag, the video will reach millions of TikTok users. If it is entertaining, it will be all over the platform in just a few hours.
4. Launch a Hashtag Challenge
In addition to taking part in popular hashtag challenges, you can launch your own challenge to encourage other TikTok users to participate in it.
Guess was the first company to launch a hashtag challenge related to its product. While participating in the challenge, people had to post a video of them wearing new denim line by Guess with hashtag #InMyDenim. Apart from Guess, Chipotle launched #GuacDance campaign recently and became the highest-performing branded challenge in the United States.You can think of a fun hashtag and encourage people to take part in it. An interesting challenge will promote your business and increase user interaction.
5. Work with TikTok Influencers
Although collaborating with influencers on TikTok is not huge yet, it is going to be a trend shortly for marketing.
Honestly speaking, Generation Z does not appreciate traditional ads. But TikTok influencers do not deliver a message like those boring advertisements. It means these users with millions of followers can help you connect with your audience and make them aware of your business.
Does this trick work? Well, Chipotle collaborated with influencer David Dobrik for the #ChipotleLidFlip marketing challenge and gained more than 230 million views.
All you need is to find an influencer whose audience matches your potential customers.
6. Harness the Power of TikTok Advertising
TikTok has finally joined the club of social media websites that run ads on their platforms. There are four types of ads you can run over TikTok. Below are they:
– Brand Takeovers: Here, you can take over the platform for a day and post videos, GIFs with embedded links of your business page.
– Branded Lenses: Similar to Snapchat, these are lenses for the face.
– Native Content: In this, you can run story ads that feature your website link.
– Hashtag Challenge: You can make use of promoted hashtags to reach your audience.
7. Create User-generated Content (UGC)
Instead of creating your content, try to cash in on user-generated content (UGC). Here, TikTok users post their videos with your company’s hashtag or a hashtag associated with your products.
If you take a look at Nike’s marketing campaign on TikTok, you find that people post videos showing themselves in Nike products.You can encourage your existing clients to post their videos on TikTok with a hashtag of your brand name.
Business promotion on TikTok may have made sense to you now. If you wish to use the platform for marketing, then use the above-mentioned tips by experts. Once you start using TikTok, you will find that marketing is fun over the social media app. All the best!